The Importance of Culture at Red Rocket

The Importance of Culture at Red Rocket

When Red Rocket became Red Rocket, I knew that one of the most important drivers of our success would be our culture. Our people are our most valuable asset, and they are the driving force behind everything we achieve. The foundation of this is our vision and values – Care, Create, and Collaborate. These 3 Cs may seem simple but mean everything to us.

Over the years, our culture has become more than just a set of values, it has become the lifeblood of our organisation. It’s what sets us apart, fuels our innovation, and drives us to reach new heights. Our culture is the reason why Red Rocket is not just a place to work, but a place to grow, to challenge the status quo, and to make a real impact.

We’ve become famous for our culture, and for good reason. It’s not just something we talk about, it’s something we live and breathe every day. Whether you’re in the boardroom at the Mothership, on a project site, or at one of our events, you can feel the Red Rocket spirit. It’s a spirit that says, “We’re in this together”, and four years on, I’m so proud of the world-class organisation we, as Rocketeers, have built together.

Success is in the details, and our vision and values are our guiding bible. We are clear on who we are and what we stand for because of this:

Vision

We dream of a world moved by the energy that nature can create. Free yourself from limiting beliefs like a rocket frees itself from the forces of gravity. Dare to be crazy enough to think you can change the world. And become someone that actually does. You are. We are. A Force of Nature.

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Values

Care about yourself, the family at home, and the ones you work with. Remember that respect is earned, so be authentic, honest, and open.

Create the life you want to live both at work and at home. Feel free to be unapologetically curious because curiosity opens the door to success.

Collaborate – and if you want to go fast, go alone, but if you want to go far, go together.

You may have seen it on some of our famous Red Rocket merchandise: “We are ride or die,” and we mean it. This isn’t just a catchy phrase – it’s a promise, a promise that we’re committed to each other, to our mission, and to the shared vision that brought us all here. It’s a promise that we’ll support each other through challenges, celebrate our victories together, and always push the boundaries of what’s possible.

Our culture has been the bedrock of our success. It has attracted top talent, fostered innovation, and created a sense of belonging that is rare in today’s world. When people join Red Rocket, they’re not just joining a company, they’re becoming part of a movement. A movement that believes in the power of nature, the potential of clean energy, and the importance of community.

As we look to the future, our culture will continue to be our guiding star. It will inspire us to dream bigger, work harder, and achieve more than we ever thought possible. Because at Red Rocket, we don’t just believe in making a difference, we believe in being the difference. Red Rocket is a force of nature today and always.

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